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Monday, 25 September 2023
Friday, 2 September 2022
Skills for mastering content writing
What skills do I need to become a content writer
As a content writer there are skills you need to understand and implement when creating content for your blog, articles and ads creations. This skills is divided into Seven (7).
Adaptability
As a content writer adaptability means being able to adapt to the different styles of writing, the styles of writing are used based on what you focus on and the type of content you intend to create.
A copywriter will need to adopt the persuasive style of writing to persuade prospective clients to customers whereas a technical writer will adopt the descriptive style of writing to explain the usability and processes of utilizing a product. Now let me give a brief discussion on the different styles of writing. back then in basic schools we were taught the different types of writing which are vital elements of a writer.
Four main styles of writing:
The 5 Types of Writing Styles and Why You Should Master Each
Narrative Writing
Narrative writing is storytelling at its most basic: it’s all about sharing something that happens to a character.
Narrative writing uses many of the common elements of storytelling, narrative writing can be seen as explanatory.
When to use narrative writing: narrative writing should be used when constructing the followings
Novels and short stories
Memoirs
Creative essays
Feature stories
Presentations or speeches
Creative Writing
creative writing is any writing that exists outside the styles above, or even combines the styles in surprising new ways. The goal of creative writing is finding new ways to tell stories that can surprise and delight readers. Creative writing paves the way for talented individuals to express their creativity into writing, it is a broad concept on its own, enabling the exposure of creativity.
Creative writers create content based on their level of experience, exposure and maturity etc for this segment I won't be going into full details on what creative writing is but you should understand it is a crash course and type of CONTENT WRITING.
Descriptive Writing
Descriptive writing involves capturing every detail of the place, person, or scene you’re writing about. The goal is to really immerse the reader in the experience, making them feel like they are there.
When using descriptive type of writing you should consider and see yourself as both the reader and writer for easy clarification and understanding of the concept of discussion.
When trying to achieve a descriptive writing style, think of it as painting a picture with your words. Your five sense organs should be active and initiated when making a description.
When to Use Descriptive Writing
Descriptive writing could be in creative writing and used along with narrative writing to build scene and setting. When used with creative and narrative writing styles it entice the readers or audience emotionally. Descriptive writing should be used when describing a scenario, events, essays writing etc.
Persuasive Writing
Persuasive writing is all about getting your point across. The goal is to share your opinion in a thoughtful and convincing way to actually convince the reader of a viewpoint or idea. Persuasive writing is meant to compel an audience into accepting your viewpoint.
It could also be used in:
Advertising
Essays
Speeches or presentations
Copywriting for conversion
Sales writing
Cover letters
Letters of recommendation
Expository Writing
Expository writing exists to expose individuals to new ideas or contents, trends etc, it's a means of learning something for educative purpose.
Expository writing aims to answer frequently asked questions (FAQ) a reader might have about a subject: think about the classic who, what, why, when, how questions.
Research
A content writer should be able to carry out research on his Niche, as a content writer you employ different strategies of carrying out research on the topic of discussion before writing. A good research will produce a good and genuine content for readers to assimilate and comprehend with ease. Research should be done on any Topic you're working on to see updates and Trends.
Have a time for carrying out research on your niche surfing the web and storing in a journal to prevent future time waste. Researches done should be saved in a storage.
Originality.
Your content should be original and free of plagiarism or copied. An original content means writing your ideas, experience, certified understanding and skills. Producing content takes more indepth understanding of a context and building your choice of words to educate your audience to meet their immediate satisfaction emotionally or psychologically.
Search engine optimization (SEO)
With a Solid Understanding of SEO Great content writers stay on top of SEO trends even the best content won’t be effective if readers can’t find it. It’s important to know how to craft SEO-friendly titles and descriptions, use keywords effectively and keep up with Google’s latest algorithm changes.
SEO is a broad concept and I will be creating content on it later but for this skills purpose I wouldn't go deeper.
Time management.
As a content writer you should have a Time management strategy or otherwise Schedule of your daily or weekly Routine, plan ahead having stores of keywords In a journal to help you write or create Content conveniently without having to brainstorm every time you are to create. Have a scheduled weekly hours for writing this will reduce time wasted in researching.
Communication.
Communication Involves the transfer of information from one person to the other. Communication is incomplete without the receiver understanding. Communication is made when both transferer and receiver can decipher each other but where one party doesn't understand its an incomplete communication. You don't have to use concrete vocabulary to express your ideas or opinion, a situation whereby your audience frequently goes to the dictionary every now and then poses a threat to reading.
Some of the communication skills to master as a content writer:
Listening
Nonverbal Communication
Clarity and Concision
Friendliness
Confidence
Empathy
Open-Mindedness
Respect.
Editing
Editing involves a writer editing his written words for clarity, friendliness and free of tautology. Editing could be done In terms of spellings, paragraphs, punctuation marks, content validity etc
Knowledge of social media
A content writer should have basic understanding and competency in social media for example, Facebook, Twitter, Instagram, WhatsApp, Quora, Pinterest etc which are mediums of marketing and building audience for your brand.
Technical
This involves knowledge of computer literacy and ability to use word processing when creating content to control time management systems.
Tuesday, 2 August 2022
Wednesday, 22 June 2022
A moment of life comparison
Cool evening and a wondrous atmosphere the trees are waving to the tone of the wind and whispering on the surface of the waters with blooming and glamorous look, the leaves of trees touching the waters to feel the calm and waving strides as they plays, the cool evening breeze relaxes on the waters playing and be grateful for their company.
Everything existing has its purpose even the living and non living things . They express Thier gratitude in ways they can and as humans we are created above them and made higher, our decision and actions shape our life.
Life is hard in fact everything is hard, getting this money is more harder, in this part of the world where our currency is devalued beyond the country's standard is enough to frustrate us but we still live on hope amid the trauma and pain of waking up everyday to the same routine for 365 days struggling to get the Dollar. Hope is an excuse to believe everything's gonna be okay but in reality nothing will change if you do nothing. Keep pushing, the trees and grasses are never bothered sometimes they got cutt down and burnt but who can they complain to ? Life presents everyone with seasons. Seasons comes and goes, but there is always a brighter side to everything. So how do the poor keep getting poor?
Friday, 8 April 2022
ADVISE TODAY
Tuesday, 28 December 2021
Marketing strategies 1.0
I have come to understand after series of learning and reading this marketing looks simple but a lot of times and effort has to be placed to gain enough audience and generate traffic to your marketing campaign, there are basic steps and rules you need to succeed as a business owner looking to expand your circle of business.
Marketing of the twenty first century has changed alot and there is a need to change your mode of marketing your products which has lead Us Into the ERA OF TECHNOLOGY TO THE ESTABLISHMENT OF DIGITAL MARKETING, now the world of business revolves around different modes of technological aid of advertising your business to your present and future customers,let us dive into the concept: DIGITAL MARKETING.
DIGITAL MARKETING is the upsurge process of marketing or showcasing your products and services online ie the internet.
It's a process whereby you make your services available online by selling
Friday, 22 October 2021
Content marketing
What is content marketing?
Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.
Why it’s important
Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage. Take a look at what the data says about content marketing:
Businesses with blogs get 67% more leads than other companies.
Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative.
Companies that use content marketing see approximately 30% higher growth rates than businesses not using it.
Seventy-two percent of business to business (B2B) marketers say content marketing increases engagement and the number of leads they generate.
How content marketing works
Your business can use content marketing to attract leads, make a case for your product or service when someone is researching what to buy, and close sales.
Content marketing is one of the passive income making platform for online business opportunity with you as the CEO.
Sunday, 17 October 2021
Self development
If you see every day as an important day for your future and as a special day just because you have it, you will be amazed at how productive and energetic you will be. It’s the best way to be at your best at all times. Ever say to yourself, “what a great day!”? Say it to yourself today, right now, and see how your enthusiasm level begins to improve.
That’s the first step, and it helps if you’re already doing something you love doing. Things just work out better that way, and you won’t have to work very hard at creating momentum or enthusiasm. But no matter how well you’ve done, you can always do more and do better. That’s how I avoid complacency and how I maintain a high level of productivity.
#WAIIDU
Awin
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